Crest Hotel Video Tour & 50th Anniversary Films
Aclara Promotions recently showcased the stunning views and professionalism at the 4-star Crest Hotel in Prince Rupert, British Columbia. The project, co-produced in tandem with Spice Creative Inc, included both a promotional video tour of the building and city, and a in-depth 17 minute documentary film celebrating the Crest’s 50th Anniversary! Being family-owned and operated [...]
continue readingHow To Make A Promotional Video
Video marketing is a growing industry and everyone is jumping on board. While some companies put their marketing teams on the job to produce fantastic promotional videos, smaller businesses can struggle with all the intricacies. That’s understandable. Promotional video marketing is a specialized field. There is a lot to know. Even if a business owner [...]
continue readingVideo Release: Westhills BC features Aclara-made video
Think big… parade big. For the City of Langford’s annual parade, to highlight the Westhills development, a miniature ‘house’ was put on the back of a trailer and towed down Goldstream Ave. This was all part of developer Keycorp Consulting and the City of Langford’s ambitious plan to turn the thriving community into an urban [...]
continue readingIncreased Investment and Growth for Online Video in 2010!
New research from online video guru’s, Brightcove and Tubemogul has turned up some fantastic results. 2010 continues to surge for video usage – consumers crave the stuff, and can’t get enough of it! Quite simply:Video = Engagement = Return On Investment/Profit!
continue reading5 Ways Video Builds Your Organization
When you know why you should do something, it often changes how you do it. Here are five Reasons why video is great for business.
continue readingVideo Release: To Haiti With Love – Victoria BC Fundraiser for Redcross
Véronique da Silva Photography gave the gift of hope to those in Haiti. In a marathon fundraiser that lasted two weeks, Véronique raised over $10,000 for the Red Cross.
continue reading5 Reasons Quality Production is Vital for Survival
The business world is a jungle and competition is fierce. Some companies escape the vines with great video marketing. They know that ‘high quality’ is key. You only get one chance to impress. Learn how the experts do it.
continue readingVideo Release: Natural Growth: The Story of Dockside Green
Natural Growth: The Story of Dockside Green This documentary tells the story of a unique development in Victoria, BC. While other developments meet the minimum standards of sustainability, Dockside uses this as a first principle. It follows a ‘triple bottom line’ approach, where equal weight is given to ecology, economics, and society. Occupying water front [...]
continue reading5 Elements Your Video Must Address to be Effective
Time: Less is More What use is a twenty-minute video if the viewer only watches the first five minutes? The sweet spot for effective promotional videos tends to be 1-3 minutes for a short video, or at longest, 3 minutes. With the right production-quality, that’s enough time to grab the consumer’s attention and perk the [...]
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