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	<title>Aclara Promotions - Video Production Quality Victoria BC &#187; promotional</title>
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	<link>http://aclarapromotions.com/aclarapress</link>
	<description>Use Video Marketing to increase exposure with quality media that guarantees that your message is heard, as you would have it, today!</description>
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		<title>Video Release: Harbour View Mortgages, Greg Martel Victoria BC</title>
		<link>http://aclarapromotions.com/aclarapress/2010/08/greg-martel-harbourview_mortgages/</link>
		<comments>http://aclarapromotions.com/aclarapress/2010/08/greg-martel-harbourview_mortgages/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 17:32:21 +0000</pubDate>
		<dc:creator>Aclara Promotions</dc:creator>
				<category><![CDATA[Featured News]]></category>
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		<guid isPermaLink="false">http://aclarapromotions.com/aclarapress/?p=453</guid>
		<description><![CDATA[Aclara Promotions has recently created a fantastic new video for mortgage specialist, Greg Martel.  Greg is a leader in the Victoria financial scene, having built his own company Harbour View Mortgages, and having won numerous awards for excellence in his field.  As part of a drive to rebrand his company with a fresh look, Greg [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.aclarapromotions.com" target="_blank">Aclara Promotions</a> has recently created a fantastic new video for mortgage specialist, <a href="http://gregmartel.com/" target="_blank">Greg Martel</a>.  Greg is a leader in the Victoria financial scene, having built his own company <a href="http://gregmartel.com/" target="_blank">Harbour View Mortgages</a>, and having won numerous awards for excellence in his field.  As part of a drive to rebrand his company with a fresh look, Greg had Aclara Promotions give him a professional video to match his achievements. Greg Martel and Aclara Promotions were introduced through Victoria-based <a href="http://www.sunstarcreative.ca/" target="_blank">Sunstar Creative</a>. &#8220;We are continuously educating our clients about the importance of online video and how, when done correctly, it can increase a website’s conversion ratio exponentially.&#8221; said Terri Davies, Marketing Director of <a href="http://www.sunstarcreative.ca/" target="_blank">Sunstar Creative</a>. &#8220;It builds trust with the viewer and communicates a message clearly and effectively in a short period of time.&#8221;</p>
<p>The video is a perfect blend of everything a top promotional video should have.  Cutting between Greg Martel and the testimonials of two satisfied clients, the video shows some stunning clips of new developments around Victoria.  The experience is rounded out with interactive graphics and the voice of Aclara Promotions’ own house narrator.</p>
<p>&#8220;It was great to receive different cuts of the video after such a short time,” noted Lia Robbins, the media liaison at Harbour View Mortgages, “the whole process was very speedy.&#8221;  Working around the clock, Aclara Promotions’ staff had a unique opportunity not only to work with Greg and his team, but also with social media experts Sunstar Creative, who helped re-brand the company and develop the website.</p>
<p>“We aimed to set the bar high with this video,” said Aclara Promotions principal, Christopher Ruffell, “It’s a classic example of what can be done not just for financial providers, but for organizatons of all stripes.”  Overall, the professional experience and business relationships that were developed made the Greg Martel video a raging success.  &#8220;We would definitely recommend Aclara Promotions,” said Lia Robbins. Terri Davies added &#8220;Video on the home page is perfect for conveying this message, and Aclara Promotions is the obvious choice for professional video production.&#8221;</p>
<p><iframe src="http://player.vimeo.com/video/13088234?portrait=0&amp;color=ffffff" width="580" height="326" frameborder="0"></iframe></p>
<p><strong><a href="http://www.aclarapromotions.com/" target="_blank">About Aclara Promotions</a></strong><br />
The heart and soul of <a href="http://www.aclarapromotions.com/" target="_blank">Aclara Promotions</a> is found in our dedication to quality. Because our mission is to exceed our client’s expectations, we first seek to exceed our own.  Every stage in our process, from writing to photography to editing, is completed with pride.</p>
<p><strong><a href="http://www.sunstarcreative.ca/" target="_blank">About SunStar Creative</a></strong><br />
<a href="http://www.sunstarcreative.ca/" target="_blank">Sunstar Creative Inc</a>. believes in bridging the gap between brilliant businesses and effective online marketing. We incorporate state-of-the-art web development, online marketing, graphic design, and social media to create a remarkable online presence for each of our clients. Our specialty is the production of Inbound Marketing Platforms for small and medium sized businesses around the world.</p>
<p><a title="Habour View Mortgages, Greg Martel, Victoria BC Mortgage Broker by Christopher Ruffell, on Flickr" href="http://www.flickr.com/photos/chrisruffell/4878542888/" target="_blank"><img src="http://farm5.static.flickr.com/4123/4878542888_d23dba5912_m.jpg" alt="Habour View Mortgages, Greg Martel, Victoria BC Mortgage Broker" width="240" height="135" /></a><a title="Habour View Mortgages, Greg Martel, Victoria BC Mortgage Broker by Christopher Ruffell, on Flickr" href="http://www.flickr.com/photos/chrisruffell/4877934589/" target="_blank"><img src="http://farm5.static.flickr.com/4134/4877934589_e2bbec1ecd_m.jpg" alt="Habour View Mortgages, Greg Martel, Victoria BC Mortgage Broker" width="240" height="135" /></a><br />
<a title="Habour View Mortgages, Greg Martel, Victoria BC Mortgage Broker by Christopher Ruffell, on Flickr" href="http://www.flickr.com/photos/chrisruffell/4877935097/" target="_blank"><img src="http://farm5.static.flickr.com/4080/4877935097_7072975c83_m.jpg" alt="Habour View Mortgages, Greg Martel, Victoria BC Mortgage Broker" width="240" height="135" /></a><a title="Habour View Mortgages, Greg Martel, Victoria BC Mortgage Broker by Christopher Ruffell, on Flickr" href="http://www.flickr.com/photos/chrisruffell/4878544700/" target="_blank"><img src="http://farm5.static.flickr.com/4117/4878544700_6a106f1be6_m.jpg" alt="Habour View Mortgages, Greg Martel, Victoria BC Mortgage Broker" width="240" height="135" /></a><br />
<a title="Habour View Mortgages, Greg Martel, Victoria BC Mortgage Broker by Christopher Ruffell, on Flickr" href="http://www.flickr.com/photos/chrisruffell/4878545408/" target="_blank"><img src="http://farm5.static.flickr.com/4082/4878545408_abe2bfb68d_m.jpg" alt="Habour View Mortgages, Greg Martel, Victoria BC Mortgage Broker" width="240" height="135" /></a><a title="Habour View Mortgages, Greg Martel, Victoria BC Mortgage Broker by Christopher Ruffell, on Flickr" href="http://www.flickr.com/photos/chrisruffell/4878545940/" target="_blank"><img src="http://farm5.static.flickr.com/4078/4878545940_0858340955_m.jpg" alt="Habour View Mortgages, Greg Martel, Victoria BC Mortgage Broker" width="240" height="135" /></a><br />
<a title="Habour View Mortgages, Greg Martel, Victoria BC Mortgage Broker by Christopher Ruffell, on Flickr" href="http://www.flickr.com/photos/chrisruffell/4878546602/" target="_blank"><img src="http://farm5.static.flickr.com/4076/4878546602_4a7144c2fb_m.jpg" alt="Habour View Mortgages, Greg Martel, Victoria BC Mortgage Broker" width="240" height="135" /></a><a title="Habour View Mortgages, Greg Martel, Victoria BC Mortgage Broker by Christopher Ruffell, on Flickr" href="http://www.flickr.com/photos/chrisruffell/4878546964/" target="_blank"><img src="http://farm5.static.flickr.com/4077/4878546964_975f7a5066_m.jpg" alt="Habour View Mortgages, Greg Martel, Victoria BC Mortgage Broker" width="240" height="135" /></a><br />
<a title="Habour View Mortgages, Greg Martel, Victoria BC Mortgage Broker by Christopher Ruffell, on Flickr" href="http://www.flickr.com/photos/chrisruffell/4878547346/" target="_blank"><img src="http://farm5.static.flickr.com/4117/4878547346_3a9a5205d3_m.jpg" alt="Habour View Mortgages, Greg Martel, Victoria BC Mortgage Broker" width="240" height="135" /></a><a title="Habour View Mortgages, Greg Martel, Victoria BC Mortgage Broker by Christopher Ruffell, on Flickr" href="http://www.flickr.com/photos/chrisruffell/4878547450/" target="_blank"><img src="http://farm5.static.flickr.com/4139/4878547450_6aed8fbe65_m.jpg" alt="Habour View Mortgages, Greg Martel, Victoria BC Mortgage Broker" width="240" height="135" /></a></p>
<p>To gain more information about Greg and to watch his video, visit his website: <a href="http://www.gregmartel.com" target="_blank">www.gregmartel.com</a></p>
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		<title>5 Reasons Quality Production is Vital for Survival</title>
		<link>http://aclarapromotions.com/aclarapress/2010/01/production-value/</link>
		<comments>http://aclarapromotions.com/aclarapress/2010/01/production-value/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 00:42:02 +0000</pubDate>
		<dc:creator>Aclara Promotions</dc:creator>
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		<guid isPermaLink="false">http://aclarapromotions.com/aclarapress/?p=142</guid>
		<description><![CDATA[The business world is a jungle and competition is fierce.  Some companies escape the vines with great video marketing.  They know that ‘high quality’ is key.  You only get one chance to impress.  Learn how the experts do it.]]></description>
			<content:encoded><![CDATA[<p>The business world is a jungle. It’s a noisy place where companies shrivel without a whisper.  Companies rarely have the edge in the jungle and mere survival is a way of life.</p>
<p>But some businesses escape.  They cut through the vines and dodge the tigers. That’s because they do something many talk about but few realize.  It’s called video marketing</p>
<p>Companies too often make the mistake of producing videos on the fly.  They’ll do it with a webcam or find some novice film maker who doesn’t know anything about business.  The videos look cheap and don’t hit the right points.</p>
<p>Your customer is a lot more savvy than that.</p>
<p>‘Quality’ is the key word in video marketing.  With a great team that knows about business and how to make excellent video, you’ll receive a quality product that resonates with your customer.<br />
This is your moment to shine, so do it with class.  After all, you only get one first impression.<br />
Below are five quality check-points that you must do to raise your company from the jungle to civilization.</p>
<h3>Creative Brief &#8211; <a href="http://www.reelmarketer.com/2009/01/5-reasons-quality-production-is-vital-for-survival/" target="_self">Click Here to read the rest of the article</a></h3>
]]></content:encoded>
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