Aclara Promotions - Video Production Quality Victoria BC » marketing

How To Make A Promotional Video

Aclara Promotions — Fri, 21 Jan 2011 23:00:39 +0000

Video marketing is a growing industry and everyone is jumping on board. While some companies put their marketing teams on the job to produce fantastic promotional videos, smaller businesses can struggle with all the intricacies.

That’s understandable.

Promotional video marketing is a specialized field. There is a lot to know. Even if a business owner decides to make a do-it-yourself promotional video, there is much to consider.

Here are some of the top solutions that will help make your video work:

Step 1. Know Your Audience – CLICK here to continue reading article…

Video Release: Harbour View Mortgages, Greg Martel Victoria BC

Aclara Promotions — Thu, 26 Aug 2010 17:32:21 +0000

Aclara Promotions has recently created a fantastic new video for mortgage specialist, Greg Martel. Greg is a leader in the Victoria financial scene, having built his own company Harbour View Mortgages, and having won numerous awards for excellence in his field. As part of a drive to rebrand his company with a fresh look, Greg had Aclara Promotions give him a professional video to match his achievements. Greg Martel and Aclara Promotions were introduced through Victoria-based Sunstar Creative. “We are continuously educating our clients about the importance of online video and how, when done correctly, it can increase a website’s conversion ratio exponentially.” said Terri Davies, Marketing Director of Sunstar Creative. “It builds trust with the viewer and communicates a message clearly and effectively in a short period of time.”

The video is a perfect blend of everything a top promotional video should have. Cutting between Greg Martel and the testimonials of two satisfied clients, the video shows some stunning clips of new developments around Victoria. The experience is rounded out with interactive graphics and the voice of Aclara Promotions’ own house narrator.

“It was great to receive different cuts of the video after such a short time,” noted Lia Robbins, the media liaison at Harbour View Mortgages, “the whole process was very speedy.” Working around the clock, Aclara Promotions’ staff had a unique opportunity not only to work with Greg and his team, but also with social media experts Sunstar Creative, who helped re-brand the company and develop the website.

“We aimed to set the bar high with this video,” said Aclara Promotions principal, Christopher Ruffell, “It’s a classic example of what can be done not just for financial providers, but for organizatons of all stripes.” Overall, the professional experience and business relationships that were developed made the Greg Martel video a raging success. “We would definitely recommend Aclara Promotions,” said Lia Robbins. Terri Davies added “Video on the home page is perfect for conveying this message, and Aclara Promotions is the obvious choice for professional video production.”

About Aclara Promotions
The heart and soul of Aclara Promotions is found in our dedication to quality. Because our mission is to exceed our client’s expectations, we first seek to exceed our own. Every stage in our process, from writing to photography to editing, is completed with pride.

About SunStar Creative
Sunstar Creative Inc. believes in bridging the gap between brilliant businesses and effective online marketing. We incorporate state-of-the-art web development, online marketing, graphic design, and social media to create a remarkable online presence for each of our clients. Our specialty is the production of Inbound Marketing Platforms for small and medium sized businesses around the world.

To gain more information about Greg and to watch his video, visit his website: www.gregmartel.com

5 Ways Video Builds Your Organization

Aclara Promotions — Wed, 24 Mar 2010 23:37:03 +0000

If you were to ask the average company owner if they felt video was good for business, they’d probably give an emphatic ‘of course’. If you were then to ask why it was good, the answer might be found somewhere between a head scratch and a long whistle sound.

‘…oh I don’t know. It get’s the word out, right?’

It’s a pretty good answer. Yes, it get’s the word out. People buy what they know. The simple truth is: video is profitable.

But before you can make that profit, you have to dig a little deeper. Finding that inner why is important because it’s going to shape your campaign. When you know why you do something, it often changes how you do it.

Here are some of the reasons why video works:

1. It all starts with Emotion - Click here to read the 5-points article…

5 Reasons Quality Production is Vital for Survival

Aclara Promotions — Thu, 28 Jan 2010 00:42:02 +0000

The business world is a jungle. It’s a noisy place where companies shrivel without a whisper. Companies rarely have the edge in the jungle and mere survival is a way of life.

But some businesses escape. They cut through the vines and dodge the tigers. That’s because they do something many talk about but few realize. It’s called video marketing

Companies too often make the mistake of producing videos on the fly. They’ll do it with a webcam or find some novice film maker who doesn’t know anything about business. The videos look cheap and don’t hit the right points.

Your customer is a lot more savvy than that.

‘Quality’ is the key word in video marketing. With a great team that knows about business and how to make excellent video, you’ll receive a quality product that resonates with your customer.
This is your moment to shine, so do it with class. After all, you only get one first impression.
Below are five quality check-points that you must do to raise your company from the jungle to civilization.

Creative Brief – Click Here to read the rest of the article

5 Elements Your Video Must Address to be Effective

Aclara Promotions — Wed, 16 Sep 2009 17:06:10 +0000

Time: Less is More

What use is a twenty-minute video if the viewer only watches the first five minutes? The sweet spot for effective promotional videos tends to be 1-3 minutes for a short video, or at longest, 3 minutes. With the right production-quality, that’s enough time to grab the consumer’s attention and perk the interest of future clients.