Aclara Promotions - Video Production Quality Victoria BC » camera crews

5 Ways Video Builds Your Organization

Aclara Promotions — Wed, 24 Mar 2010 23:37:03 +0000

If you were to ask the average company owner if they felt video was good for business, they’d probably give an emphatic ‘of course’. If you were then to ask why it was good, the answer might be found somewhere between a head scratch and a long whistle sound.

‘…oh I don’t know. It get’s the word out, right?’

It’s a pretty good answer. Yes, it get’s the word out. People buy what they know. The simple truth is: video is profitable.

But before you can make that profit, you have to dig a little deeper. Finding that inner why is important because it’s going to shape your campaign. When you know why you do something, it often changes how you do it.

Here are some of the reasons why video works:

1. It all starts with Emotion - Click here to read the 5-points article…

Video Release: To Haiti With Love – Victoria BC Fundraiser for Redcross

Aclara Promotions — Tue, 09 Feb 2010 06:32:48 +0000

Veronique Da Silva Photography partnered with Aclara Promotions to raise funds for Haiti

Many have donated their time and money to help those in Haiti. Few have contributed as passionately as photographer Veronique Da Silva. On January 13^th, her Facebook post read “Haiti on my mind.” By January 29^th, she had raised over $10,000 to help those whose lives have been destroyed by the earthquake.

Her method was simple: to give what she had. She teamed up with fellow photographer Michael Tourigny and began a marathon photo shoot that would span a week. Next, she organized a stunning fundraiser gala to bring the community together.

Veronique asked Christopher Ruffell of Aclara Promotions if he was willing to help. The answer was a no brainer. Of course!

The idea was to produce a victoria video production of the event with the hope that it might inspire others to start up fundraisers of their own. Christopher started by going to the photo shoot where long hours were spent filming the participants. He next brought his camera to the evening event where guests from around Victoria opened their hearts (and wallets) for Haiti.

“Simply amazing!” wrote Veronique of the fundraiser, “…the (event) was a sure winner!” Veronique’s personal crusade to help those in need brought together some of Victoria’s most enigmatic and talented people. Burlesque, improv, musicians and DJ’s kept the night alive. Hours of organizing volunteers and labouring through photo shoots left her exhausted. After two marathon weeks, Veronique was left with one final task…

…to count the money.

5 Reasons Quality Production is Vital for Survival

Aclara Promotions — Thu, 28 Jan 2010 00:42:02 +0000

The business world is a jungle. It’s a noisy place where companies shrivel without a whisper. Companies rarely have the edge in the jungle and mere survival is a way of life.

But some businesses escape. They cut through the vines and dodge the tigers. That’s because they do something many talk about but few realize. It’s called video marketing

Companies too often make the mistake of producing videos on the fly. They’ll do it with a webcam or find some novice film maker who doesn’t know anything about business. The videos look cheap and don’t hit the right points.

Your customer is a lot more savvy than that.

‘Quality’ is the key word in video marketing. With a great team that knows about business and how to make excellent video, you’ll receive a quality product that resonates with your customer.
This is your moment to shine, so do it with class. After all, you only get one first impression.
Below are five quality check-points that you must do to raise your company from the jungle to civilization.

Creative Brief – Click Here to read the rest of the article

Video Release: ‘Hope & Belonging’ at Victoria’s Our Place Society

Aclara Promotions — Tue, 24 Nov 2009 19:02:16 +0000

VICTORIA, BC – Our Place Society recently showcased a video titled ‘Hope & Belonging’ at their annual gala event, A Taste of Britain, held at Crystal Gardens. The goal of Our Place is to give a ‘hand up’ to people who are down on their luck and need a place to sleep, a hot lunch, or counseling on how to get off the street. The video showed guests at the fundraiser event what Our Place does so as to build an understanding of issues facing the homeless and describe how the community centre can help. The video was met with praise from board members at Our Place, as well as from guests at the fundraiser who said it gave them an emotional connection to the society. The consensus was that the video helped raise funds for Our Place by touching the audience in a meaningful way.

“A Taste of Britain came alive through the video presentation by Aclara Promotions,” said Reverend Al Tysick of Our Place, referring to the production company that made the film, “what a gift of kindness and generosity.” To help add depth to the film, the Aclara Promotions team was given a full tour of the facility, which included very clean showering areas, a games room, nursing stations and a host of other services. They were also able to film one of the permanent housing units, and to catch the large kitchen in action. “Our Place Society has really dispelled the myth that street life has to end in tragedy,” said Christopher Ruffell, principal of Aclara promotions, “Our Place is a living model for empowerment and hope.”

‘Hope & Belonging at Victoria’s Our Place Society’ can be viewed at Aclara Promotions – Click Here to View

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Our Place is a non-profit society formed by the alliance of the Open Door and The Upper Room in 2006. It offers a sense of belonging to Greater Victoria’s most vulnerable citizens. Our Place provides a home, nourishment and hope through living, sharing, learning and worshipping together.

Aclara Promotions is a promotional video production company offering distinctive cinema-style production value to local organizations and businesses. Contact Aclara Promotions to discuss how they can help create a video for you.

Video Release: Natural Growth: The Story of Dockside Green

Aclara Promotions — Fri, 23 Oct 2009 18:33:13 +0000

Natural Growth: The Story of Dockside Green

This documentary tells the story of a unique development in Victoria, BC. While other developments meet the minimum standards of sustainability, Dockside uses this as a first principle. It follows a ‘triple bottom line’ approach, where equal weight is given to ecology, economics, and society. Occupying water front property near Victoria’s downtown core, it has become the pride to the city, and receives visitors from around the world.

Future projects include an extended version of the documentary, where a broader approach will place Dockside into the context of Victoria’s evolving relationship with sustainabilit.

Natural Growth: The Story of Dockside Green was produced/shot by Christopher Ruffell and written/directed by Jordan Harbour. An Aclara Promotions Production.

News Release: Aclara Promotions’ ‘Natural Growth’ Documentary Featuring Dockside Green Release Online

Aclara Promotions — Mon, 19 Oct 2009 15:13:14 +0000

NEWS RELEASE
19 OCTOBER 2009

VICTORIA, BC – Aclara Promotions is elated to share a new documentary, ‘Natural Growth: The Story of Dockside Green’. It premiered at the EcoDoc film showing in Victoria, BC on October 7th, 2009. The theme of this event was ecology, and topics ranged from First Nations issues to ground water depletion. Aclara Promotions looked into sustainable development, using the Dockside Green building development as a model. Out of 15 entries, Natural Growth was chosen to receive ‘The People’s Choice Award’.

The documentary touched on hot topics associated with sustainability. Dockside Green’s multi-use building development was envisioned using ‘the triple bottom line’ as a primary principle. This principle champions the idea that society, ecology and economy must be given equal weight when considering any development strategy. Dockside most notably treats its own sewage, creates power from wind turbines, and offers affordable housing. “It is an inspirational development,” says Aclara Promotions writer/director, Jordan Harbour, “If this video can help spread sustainable values to the public, I will be thrilled.”

Experts from multiple fields were called upon to take part in the documentary. The final edit saw appearances from Deborrah Curran (a leader in smart growth law), Frank D’Ambrosio (Victoria’s premier architect), and Dean Fortin (the Mayor of the City of Victoria). Christopher Ruffell, the film’s producer, was thrilled with the passion shown by those interviewed. “We’re excited to have such a range of excellent participants who could speak to the unique qualities of Dockside Green”.

‘Natural Growth: The Story of Dockside Green’ can be viewed online in HD at Aclara Promotions – Click Here

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About Aclara Promotions
Based in Victoria, Aclara Promotions is a promotional video production company offering distinctive cinema-style production value to local organizations and businesses.

5 Elements Your Video Must Address to be Effective

Aclara Promotions — Wed, 16 Sep 2009 17:06:10 +0000

Time: Less is More

What use is a twenty-minute video if the viewer only watches the first five minutes? The sweet spot for effective promotional videos tends to be 1-3 minutes for a short video, or at longest, 3 minutes. With the right production-quality, that’s enough time to grab the consumer’s attention and perk the interest of future clients.