The video is a perfect blend of everything a top promotional video should have.  Cutting between Greg Martel and the testimonials of two satisfied clients, the video shows some stunning clips of new developments around Victoria.  The experience is rounded out with interactive graphics and the voice of Aclara Promotions’ own house narrator.

“It was great to receive different cuts of the video after such a short time,” noted Lia Robbins, the media liaison at Harbour View Mortgages, “the whole process was very speedy.”  Working around the clock, Aclara Promotions’ staff had a unique opportunity not only to work with Greg and his team, but also with social media experts Sunstar Creative, who helped re-brand the company and develop the website.

“We aimed to set the bar high with this video,” said Aclara Promotions principal, Christopher Ruffell, “It’s a classic example of what can be done not just for financial providers, but for organizatons of all stripes.”  Overall, the professional experience and business relationships that were developed made the Greg Martel video a raging success.  “We would definitely recommend Aclara Promotions,” said Lia Robbins. Terri Davies added “Video on the home page is perfect for conveying this message, and Aclara Promotions is the obvious choice for professional video production.”

About Aclara Promotions
The heart and soul of Aclara Promotions is found in our dedication to quality. Because our mission is to exceed our client’s expectations, we first seek to exceed our own. Every stage in our process, from writing to photography to editing, is completed with pride.

About SunStar Creative
Sunstar Creative Inc. believes in bridging the gap between brilliant businesses and effective online marketing. We incorporate state-of-the-art web development, online marketing, graphic design, and social media to create a remarkable online presence for each of our clients. Our specialty is the production of Inbound Marketing Platforms for small and medium sized businesses around the world.

To gain more information about Greg and to watch his video, visit his website: www.gregmartel.com

Victoria, BC August 17, 2010 – Cole Grifter, local Victoria band, has rocketed to national televised status with help from a local up and coming video production company, Aclara Promotions. Fresh out of the gate, the music video ‘Habit’ is now playing twice daily on the MuchLOUD rock television channel, placing Victoria along side Vancouver and Toronto as a source for great production and musical talent.

‘Habit’, the band’s showcase song, was turned into a high-grade music video this year when Victoria first-time music video director Christopher Ruffell, of Alcara Promotions, was asked to lead the team.  Despite a scarce budget, the band and crew banded together to pool resources to create a flashy breakthrough – and it worked. “We could have spent fifty grand with someone else and it wouldn’t have turned out as nice.” said band guitarist Michael Worth.

The song and concept, based on the story of a woman struggling with addiction, takes musical and fashion cues from bands such as Our Lady Peace and Moist. The video is “a well directed, well cut music video from an up and coming director to watch out for,” says Colin Minihan, winner of the 2009 Much Music Video Award for director of the year.

The music video debuted at the top of the charts on MuchLOUD, surpassing the band’s most ambitious expectations, and widening the scope of success for Victoria’s home grown talent.  This achievement, coupled with the band’s status as “Band of the Month” on 91.3 the Zone, has resulted in a strong following in BC, and growing support across Canada. Featuring local talent Aidan Logans, Michael Worth, Alex Campbell and Brandon Fry, the band plays regularly at such venues as Logans and Lucky Bar.  “Being placed alongside Canada’s top artists will certainly take us to that next level,” stated band guitarist Michael Worth, “we’ve built a strong following in BC, and now it’s paying off; our music’s being played around the world!”

The music video was directed, produced and edited by local director, Christopher Ruffell, and features locations such as Bastion Square and Gordon’s Beach in Sooke, bringing national attention to some of the notable landmarks and geographical features Victoria offers.  As principal of the Victoria based video marketing company, Aclara Promotions, Christopher Ruffell has distinguished himself as a competitive top quality video producer.  Since the official launch of Aclara Promotions in February 2010, Ruffell has attracted attention from a number of notable online video producers via his extensive Vimeo presence, and has caught the attention of more bands and lovers of music.

The music video can be viewed on the MuchLOUD website by visiting:
http://watch.muchmusic.com/video-playlists/muchloud/clip309092

- 30 -

A-Channel’s Adam Sawatsky Interviews Brandon Fry & Christopher Ruffell

Contact:

Christopher Ruffell
Aclara Promotions
http://www.aclarapromotions.com
tel: 250-516-0211
info@aclarapromotions.com

In-Depth Article Behind the Scenes & The Process:
aclarapromotions.com/aclarapress/2010/08/making-of-habit-music-video/

Music Video:
vimeo.com/9391372
youtube.com/watch?v=FaiaMdaO4dM

colegrifter.com

Director, Camera Operator & Editor:
Christopher Ruffell
aclarapromotions.com

Director of Photography & Gaffer Extraordinaire:
Karl Schoepp

Starring:
Sharman Ellis-Toddington
Brandon Fry

Cole Grifter Band:
Aidan Logins
Alex Campbell
Michael Worth
Brandon Fry

Makeup:
Suzi Q
Sharon Clarke

Awesome Crew & Extras:
Joseph Boutillier
Marina Miller
Sarah Elizabeth
Jordan Harbour
Kevin D Murray
Heather Clebo
Chris Orchard
Carly Reinbold
Morgan Quinn
Megan Tannock
Kevin Tannock
Mr.Tannock

Produced By:
Aclara Promotions
LightHeadProductions

MuchMusic
Much Music Canada
MuchLOUD

Our Place Society recently showcased a video titled ‘Hope & Belonging’ at their annual gala event, A Taste of Britain, held at Crystal Gardens. The goal of Our Place is to give a ‘hand up’ to people who are down on their luck and need a place to sleep, a hot lunch, or counselling on how to get off the street. The video showed guests at the fundraiser event what Our Place does so as to build an understanding of issues facing the homeless and describe how the community centre can help. The video was met with praise from board members at Our Place, as well as from guests at the fundraiser who said it gave them an emotional connection to the society.

CLICK HERE To Read More on the Hope & Belonging Page…

Natural Growth: The Story of Dockside Green

This documentary tells the story of a unique development in Victoria, BC. While other developments meet the minimum standards of sustainability, Dockside uses this as a first principle. It follows a ‘triple bottom line’ approach, where equal weight is given to ecology, economics, and society. Occupying water front property near Victoria’s downtown core, it has become the pride to the city, and receives visitors from around the world.

Future projects include an extended version of the documentary, where a broader approach will place Dockside into the context of Victoria’s evolving relationship with sustainabilit.

Natural Growth: The Story of Dockside Green was produced/shot by Christopher Ruffell and written/directed by Jordan Harbour. An Aclara Promotions Production.

To Read more, visit the Natural Growth page on Aclara Promotions…

Related Links:
Natural Growth Press Release
Deborah Curran & Company Website
The City of Victoria Website
Mayor Dean Fortin’s Website
Dockside Green’s Website
Dockside’s Architect’s Busby Perkins + Wil Website
Farmer Construction’s Website
Selkirk’s Architect Fran D’Ambrosio’s Website