The suites, while the most abundant and spacious providing comfort and value over a ‘standard’ room, are still easier to see in person than describe.

This is where video comes in.

Rather than describing all the features amenities to a potential guest in detail over the phone or front desk, or taking each guest on a room tour one by one, this video is a sound solution. Hit play, and all the best aspects of the room types are displayed in a compelling visual package:

In addition to the brilliant HD visuals, for search optimization, mobile and table friendliness and embedding options, the video is hosted on YouTube! Only a week in, and it got over 200 views organically through YouTube – will update soon.

“ As you walk in you’ll appreciate this 1990 built 2 bedroom, 2 bath condo in a fully remediated well run building. Top floor, spacious layout, separate dining area with pass through to kitchen, 5 appliances, new hot H2O tank. tile entrance, crown molding, wooden floors, solid oak baseboards, window coverings. Huge master bedroom with en-suite, living room with cozy gas fireplace. “

http://www.deanafawcett.myubertor.com/Properties.php/Details/20
#407 1270 Johnson Street
Springridge Condo Video Tour
Victoria BC

” ‘Ocean’ is a large house, with beautiful, flowing space, but it is difficult to capture to maximum effect with standard photography. That is not to say the marketing team didn’t already have excellent still shots in the bag: they are, in fact, quite superb. Aclara Promotion’s video, however, simply brought the missing dimension to the overall marketing package and has also permitted the critical viewing of the property nationally and internationally, through YouTube.

This is not a vibrant market for luxury property, but we are convinced that our overall marketing package, of which Aclara’s video is a key component, provides every opportunity and advantage for a successful outcome.”

- Malcolm, Homeowner

After seeing the higher-end Crest Hotel and Westhill’s videos, Ms. Farrell optioned a budget-conscious yet search engine optimized package.

The 1927 Crescent road home, over looking Gonzales beach, is truly one of a kind:

In addition to embedding on her website, the YouTube search engine optimized package pushes the video to show up in Google and YouTube searches for the home’s MLS number, the address, and searches specifically for the realtor’s name.

Best yet, smart phone mobile-ready versions of the video are available for those that are driving by the home that wish to view the inside – just a search on their internet capable phone brings up the tour!

If you’re interested in working with Aclara Promotions to have your own video tour, contact us today!

The project, co-produced in tandem with Spice Creative Inc, included both a promotional video tour of the building and city, and a in-depth 17 minute documentary film celebrating the Crest’s 50th Anniversary! Being family-owned and operated for over 5 decades now, the Hotel has a moving story that has been told through interviews and narration in the video. The Spice Creative team created a beautifully designed and in-depth 100-page History and Cookbook launch to the public mid-October 2011.

A year after the launch of the video campaign, Stephen E Smith, the CEO of the The Crest Hotel, had this to about the results and experience:

“ The Crest Hotel in Prince Rupert retained the services of Aclara Promotions approximately one year ago to produce a Video for our hotel’s 50th anniversary. We used short clips of the anniversary video to attach to our website to further enhance the buyer’s experience. To our amazement, we have experienced an increase of over 60  percent in the pre-booking of the 12 suites we have in our hotel inventory.

We most recently added more Video to our website and are planning video billboards, again using the original content.

We are pleased to recommend Aclara Promotions as a reliable, professional and knowledgeable resource to enhance any company’s image on the internet or social media.

Our initial investment to produce a Video to celebrate our Hotels 50 years in business produced a byproduct of usable video vignettes that have produced remarkably high yield results.”

- Steve Smith, CEO, Crest Hotel

:30 TV Ad and Online Teaser Video – Crest Teaser

Crest Hotel Promotional Video Tour

Crest Hotel 50th Anniversary Film

Following the October 10th 2011 celebration date, the Crest Hotel CEO had this to say regarding the 50th Anniversary film:

“It’s first class. Outstanding Job. I had tears in my eyes watching – It was very well spiced together with the commentary … the way you fit it together. Well done, thank you.”
- Steve Smith, The Crest Hotel

Visit Spice Creative – Marketing with KICK!

View the Crest History & Cookbook at the Crest Hotel website: www.cresthotel.bc.ca

Existing and potential clients didn’t comprehend the hugeness of the Access’ records warehouse – our short for-web virtual tour conveyed the scope of the facilities and services!

Produced with Spice Creative

Visit Access Records & Media Management

Shawn Slavin, organizer of UVic’s 2010 Lipdub, was on hand to accept the surprise SMC’11 ‘Best Viral Video’ award on behalf of everyone involved on the project. “It was an honour to be in the presence of such influential and talented individuals, all of whom have extensive interest and experience with a variety of social media. This award is a testament to the hardwork that each and every single person involved in the UVic Lipdub put into it…this award is for all of us.” said Shawn Slavin. Paul Holmes, one of the co-Founders and organizers of Social Media Camp, presented Shawn the award.

Sitting at nearly a quarter-million views on YouTube, the Uvic lipdub has a life of it’s own. Having made it’s mark, element’s of it’s originality have cropped up in subsequently newer Lipdub’s, such as the impressive UBC Vancouver lipdub.

Relive September 25th, 2010 all over again – watch Victoria’s Uvic Lipdub 2010!

An all around stellar way to start off SMC ’11.

Aclara Promotions’ Media Contact:
Christopher Ruffell, Aclara Promotions
www.aclarapromotions.com
250-516-0211

Related New Articles:
http://www.uviclipdub.com/
http://twitter.com/uviclipdub
UVic Lipdub Launched – Shown on CBC’s “The National”

That’s understandable.

Promotional video marketing is a specialized field.  There is a lot to know.  Even if a business owner decides to make a do-it-yourself promotional video, there is much to consider.

Here are some of the top solutions that will help make your video work:

Step 1. Know Your Audience – CLICK here to continue reading article…

UVic Lipdub (Canada) – “Haven’t Met You Yet” by Michael Bublé (HD)

Hours before the internet debut, first-time director Shawn Slavin setup the video to a cheering crowd of approximately three-hundred at the University of Victoria’s Student Union Building on Friday, October 22^nd. The showing received National coverage with CBC Television in attendance, in addition to the local media: Times Colonist, Victoria News and CHEK TV making return appearances. Donations collected at the door went to the BC Children’s Hospital and United Way furthering fundraising.

CBC News: The National – Peter Mansbridge, UVic Lipdub Viral Video, Victoria BC

The idea for a lipdub music video came to Slavin after seeing the fantastic May lipdub production made in Spain by Universitat de Vic – a university also calling itself ‘UVic’!  The video featuring students singing and dancing to ‘Hey Soul Sister’ by Train quickly went viral peaking the interests of many in Victoria.  “After seeing the other UVic Lipdub video, I decided that we would have to make one too…show the world what we can do,” said an excited Slavin. Upon discovering Victoria-based Aclara Promotions, Slavin was instantly sold;  “Their style of shooting pushes the boundaries to the point where it stands out far beyond anything else I’ve seen,” he said of the production team.

Aclara Promotions recently had National TV exposure though a rock music video it created for the band Cole Grifter. Directed by Christopher Ruffell, the stylized video ‘Habit’ debuted at number one on MuchMusic’s MuchLOUD channel. The talented director of Photography (DoP) from the Cole Grifter music video, Karl Schoepp, shared the DoP role on Lipdub with Ruffell. When asked of the lipdub video’s real-time production demands, Schoepp said “It forced us to become extremely efficient and try to plan ahead as much as possible.” He continued, “It was weird to have hundreds of people watching us do lighting/camera work – we would rarely have this happen on a film set.” Alex Campbell, a member of the lipdub volunteer film crew added, “It really speaks to the ability of everyone involved that they were able to produce such an impressive product despite the stressful situation.” Ruffell affirmed – “This project definitely benefited from the crew’s experience on the strenuous Cole Grifter music video shoot.”

The UVic Lipdub video is presented as a long shot weaving through various buildings on the university’s campus.  Students were placed throughout the buildings and danced past the camera to the tune of Michael Bublé’s ‘Haven’t Met You Yet.’  The video finishes with a grand shot from the roof of the McPhersen library looking down over nearly 1000 choreographed extras performing a routine orchestrated by Koh McRadu.“My whole purpose in doing this project is to have fun and bring students together on campus.  …I want this to be talked about for the next year” said Shawn Slavin.  “This is what bringing community together is all about,” continued Christopher Ruffell, “we are proud to be a part of this event in Victoria’s – and Internet – history.”

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Related New Articles:
http://www.uviclipdub.com/
http://twitter.com/uviclipdub
UVic Lipdub Launched – Shown on CBC’s “The National”

“We knew video would be a powerful way to tell READ’s story, but we never expected it would reconnect us with former students and learn about the impact READ has had on their lives,” says Claire Rettie, READ’s executive director.

Serendipity was at play when Aclara Promotions’ hired Jordan Harbour to write READ’s script. At the time, Aclara Promotions’ principal Christopher Ruffell had no idea that Harbour had attended READ classes as a child. “I came to READ when I was in Grade 3 because I couldn’t read. Today, I’m a professional writer,” says Harbour. “I remember what it felt like to be teased as a kid because I couldn’t read, and it created all kinds of social problems for me because it affected my self-esteem.” He was able to use his unique insight into READ’s impact when writing the script and interviewing current students during the filming.

The two-minute promotional video, shot in High Definition for cutting-edge internet distribution, showcases READ’s volunteers, parents and students and shares the story of the organization, which was established in 1976. One of the video’s featured parents is Jarka Piecuch, an esthetician at the Ginger Group salon. In another happy coincidence, Piecuch reconnected with READ after she was asked for a donation for the Society’s recent gala fundraiser. Although READ had lost touch with Piecuch, she was eager to help because her daughter attended READ about 20 years ago after they immigrated from Poland. “READ helped my daughter when I could not,” Piecuch says in the video.

“Video is an amazing way to tell stories. Even I am continually amazed by its power,” says Ruffell, who was recently in the news for his involvement with the UVic Libdub. The Lipdub, shot and released around the same time as READ’s video has proven itself a success by achieving 70,000 views in less than four whole days! The up and coming Aclara Promotions has produced videos for other non-profits, including the Our Place Society. Christopher Ruffell went on; “We are a socially conscious business – we have an affinity with our community too.”

View the video at www.readsociety.bc.ca or www.aclarapromotions.com.

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Media Contacts
READ Society: Claire Rettie at 250-388-7225
Aclara Promotions: Chris Ruffell at 25-516-0211