Viral UVic Lipdub Video Shot by Aclara Promotions
VICTORIA, BC – The Canadian UVic Lipdub video gained viral status instantly – top discussed in YouTube’s ‘Canadian Entertainment’ channel! A midnight-launch proved massively successful – a mere 20 hours after being released, the Aclara Promotions’ produced video had been viewed more than 20,000 times! “Initially we didn’t want to get our hopes up – however, watching this video surge upwards is humbling” said Aclara Promotions creative principal, Christopher Ruffell. “Everyone came together; students, non-profits, corporate and the general public to make this all happen.” Ruffell’s perspective is quite unique – he was the Lipdub camera operator!
UVic Lipdub (Canada) – “Haven’t Met You Yet” by Michael Bublé (HD)
Hours before the internet debut, first-time director Shawn Slavin setup the video to a cheering crowd of approximately three-hundred at the University of Victoria’s Student Union Building on Friday, October 22nd. The showing received National coverage with CBC Television in attendance, in addition to the local media: Times Colonist, Victoria News and CHEK TV making return appearances. Donations collected at the door went to the BC Children’s Hospital and United Way furthering fundraising.
CBC News: The National – Peter Mansbridge, UVic Lipdub Viral Video, Victoria BC
The idea for a lipdub music video came to Slavin after seeing the fantastic May lipdub production made in Spain by Universitat de Vic – a university also calling itself ‘UVic’! The video featuring students singing and dancing to ‘Hey Soul Sister’ by Train quickly went viral peaking the interests of many in Victoria. “After seeing the other UVic Lipdub video, I decided that we would have to make one too…show the world what we can do,” said an excited Slavin. Upon discovering Victoria-based Aclara Promotions, Slavin was instantly sold; “Their style of shooting pushes the boundaries to the point where it stands out far beyond anything else I’ve seen,” he said of the production team.
Aclara Promotions recently had National TV exposure though a rock music video it created for the band Cole Grifter. Directed by Christopher Ruffell, the stylized video ‘Habit’ debuted at number one on MuchMusic’s MuchLOUD channel. The talented director of Photography (DoP) from the Cole Grifter music video, Karl Schoepp, shared the DoP role on Lipdub with Ruffell. When asked of the lipdub video’s real-time production demands, Schoepp said “It forced us to become extremely efficient and try to plan ahead as much as possible.” He continued, “It was weird to have hundreds of people watching us do lighting/camera work – we would rarely have this happen on a film set.” Alex Campbell, a member of the lipdub volunteer film crew added, “It really speaks to the ability of everyone involved that they were able to produce such an impressive product despite the stressful situation.” Ruffell affirmed – “This project definitely benefited from the crew’s experience on the strenuous Cole Grifter music video shoot.”
The UVic Lipdub video is presented as a long shot weaving through various buildings on the university’s campus. Students were placed throughout the buildings and danced past the camera to the tune of Michael Bublé’s ‘Haven’t Met You Yet.’ The video finishes with a grand shot from the roof of the McPhersen library looking down over nearly 1000 choreographed extras performing a routine orchestrated by Koh McRadu.“My whole purpose in doing this project is to have fun and bring students together on campus. …I want this to be talked about for the next year” said Shawn Slavin. “This is what bringing community together is all about,” continued Christopher Ruffell, “we are proud to be a part of this event in Victoria’s – and Internet – history.”
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Media Contact:
Christopher Ruffell, Aclara Promotions
www.aclarapromotions.com
250-516-0211
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