Aclara Directed Music Video on MuchLOUD TV Nationwide!
UPDATE: A-Channel Interview Below – Click To View
Victoria, BC August 17, 2010 – Cole Grifter, local Victoria band, has rocketed to national televised status with help from a local up and coming video production company, Aclara Promotions. Fresh out of the gate, the music video ‘Habit’ is now playing twice daily on the MuchLOUD rock television channel, placing Victoria along side Vancouver and Toronto as a source for great production and musical talent.
‘Habit’, the band’s showcase song, was turned into a high-grade music video this year when Victoria first-time music video director Christopher Ruffell, of Alcara Promotions, was asked to lead the team. Despite a scarce budget, the band and crew banded together to pool resources to create a flashy breakthrough – and it worked. “We could have spent fifty grand with someone else and it wouldn’t have turned out as nice.” said band guitarist Michael Worth.
The song and concept, based on the story of a woman struggling with addiction, takes musical and fashion cues from bands such as Our Lady Peace and Moist. The video is “a well directed, well cut music video from an up and coming director to watch out for,” says Colin Minihan, winner of the 2009 Much Music Video Award for director of the year.
The music video debuted at the top of the charts on MuchLOUD, surpassing the band’s most ambitious expectations, and widening the scope of success for Victoria’s home grown talent. This achievement, coupled with the band’s status as “Band of the Month” on 91.3 the Zone, has resulted in a strong following in BC, and growing support across Canada. Featuring local talent Aidan Logans, Michael Worth, Alex Campbell and Brandon Fry, the band plays regularly at such venues as Logans and Lucky Bar. “Being placed alongside Canada’s top artists will certainly take us to that next level,” stated band guitarist Michael Worth, “we’ve built a strong following in BC, and now it’s paying off; our music’s being played around the world!”
The music video was directed, produced and edited by local director, Christopher Ruffell, and features locations such as Bastion Square and Gordon’s Beach in Sooke, bringing national attention to some of the notable landmarks and geographical features Victoria offers. As principal of the Victoria based video marketing company, Aclara Promotions, Christopher Ruffell has distinguished himself as a competitive top quality video producer. Since the official launch of Aclara Promotions in February 2010, Ruffell has attracted attention from a number of notable online video producers via his extensive Vimeo presence, and has caught the attention of more bands and lovers of music.
The music video can be viewed on the MuchLOUD website by visiting:
http://watch.muchmusic.com/video-playlists/muchloud/clip309092
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A-Channel’s Adam Sawatsky Interviews Brandon Fry & Christopher Ruffell
Contact:
Christopher Ruffell
Aclara Promotions
http://www.aclarapromotions.com
tel: 250-516-0211
info@aclarapromotions.com
In-Depth Article Behind the Scenes & The Process:
aclarapromotions.com/aclarapress/2010/08/making-of-habit-music-video/
Music Video:
vimeo.com/9391372
youtube.com/watch?v=FaiaMdaO4dM
Director, Camera Operator & Editor:
Christopher Ruffell
aclarapromotions.com
Director of Photography & Gaffer Extraordinaire:
Karl Schoepp
Starring:
Sharman Ellis-Toddington
Brandon Fry
Cole Grifter Band:
Aidan Logins
Alex Campbell
Michael Worth
Brandon Fry
Makeup:
Suzi Q
Sharon Clarke
Awesome Crew & Extras:
Joseph Boutillier
Marina Miller
Sarah Elizabeth
Jordan Harbour
Kevin D Murray
Heather Clebo
Chris Orchard
Carly Reinbold
Morgan Quinn
Megan Tannock
Kevin Tannock
Mr.Tannock
Produced By:
Aclara Promotions
LightHeadProductions
MuchMusic
Much Music Canada
MuchLOUD
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