Increased Investment and Growth for Online Video in 2010!

New research from online video guru’s, Brightcove and Tubemogul has turned up some fantastic results. 2010 continues to surge for video usage – consumers crave the stuff, and can’t get enough of it! Quite simply:Video = Engagement = Return On Investment/Profit!

Here are some exciting quotes from the article:

” Increasing engagement is the number one reason media companies gave for adding video to their websites (76 percent) followed by strengthening their brand (60 percent), and increasing site visitors (55 percent). Surprisingly, increasing advertising inventory ranked fourth in the list of top reasons for using online video (33 percent). “

” Twitter referrals generate highest level of engagement with online video content. “

” Almost 50 percent of media companies plan to add sponsorships to their online video monetization strategy in 2010. “

Has your business/organization leveraged video to increase income? If not, then you’re ignoring money to be made through exposure of your brand and message via video!

Read the article: New Research from Brightcove and TubeMogul Signals Increased Investment and Growth for Online Video in 2010