News Release: Aclara Promotions’ ‘Natural Growth’ Documentary Featuring Dockside Green Release Online
19 OCTOBER 2009
VICTORIA, BC – Aclara Promotions is elated to share a new documentary, ‘Natural Growth: The Story of Dockside Green’. It premiered at the EcoDoc film showing in Victoria, BC on October 7th, 2009. The theme of this event was ecology, and topics ranged from First Nations issues to ground water depletion. Aclara Promotions looked into sustainable development, using the Dockside Green building development as a model. Out of 15 entries, Natural Growth was chosen to receive ‘The People’s Choice Award’.
The documentary touched on hot topics associated with sustainability. Dockside Green’s multi-use building development was envisioned using ‘the triple bottom line’ as a primary principle. This principle champions the idea that society, ecology and economy must be given equal weight when considering any development strategy. Dockside most notably treats its own sewage, creates power from wind turbines, and offers affordable housing. “It is an inspirational development,” says Aclara Promotions writer/director, Jordan Harbour, “If this video can help spread sustainable values to the public, I will be thrilled.”
Experts from multiple fields were called upon to take part in the documentary. The final edit saw appearances from Deborrah Curran (a leader in smart growth law), Frank D’Ambrosio (Victoria’s premier architect), and Dean Fortin (the Mayor of the City of Victoria). Christopher Ruffell, the film’s producer, was thrilled with the passion shown by those interviewed. “We’re excited to have such a range of excellent participants who could speak to the unique qualities of Dockside Green”.
- 30 -
About Aclara Promotions
Based in Victoria, Aclara Promotions is a promotional video production company offering distinctive cinema-style production value to local organizations and businesses.
Natural Growth Press Release
Deborah Curran & Company Website
The City of Victoria Website
Mayor Dean Fortin’s Website
Dockside Green’s Website
Dockside’s Architect’s Busby Perkins + Wil Website
Farmer Construction’s Website
Selkirk’s Architect Fran D’Ambrosio’s Website