5 Elements Your Video Must Address to be Effective

Time: Less is More

What use is a twenty-minute video if the viewer only watches the first five minutes? The sweet spot for effective promotional videos tends to be 1-3 minutes for a short video, or at longest, 3 minutes. With the right production-quality, that’s enough time to grab the consumer’s attention and perk the interest of future clients.

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One Response to “5 Elements Your Video Must Address to be Effective”

1. Aclara Promotions says:

   April 12, 2010 at 3:51 pm

   Appreciated Dana – we’ll be posting more articles in the future as well. Cheers!